5 Reasons to Choose Brandwide for your Franchise Management Software

Brandwide is one of the fully integrated franchise management software, engaging and marketing your brand, automating sales, deploying new franchises, involving franchisors, managing local advertising, and creating more customers. Brandwide has successfully focused itself as software as a service (SaaS) platform with 24*7 assistance, with no installation cost at all. It helps with deep analytics and perceptibility to make crucial business decisions.

5 Significant Reasons to Choose Brandwide as Franchise Management Solution

• Workflow Automation

Workflows in a business are the vital components when it relates to lead generation solutions. Aligning and executing comprehensive and unique workflows aids in generating a customized process to synchronize the objectives of particular processes and activities for optimizing business and enhancing the potential conversions. Thus, Franchise management software automates workflows, converting the low-value monotonous jobs into free-running operations optimizing efficiency. However, it makes the sales team focus more time on high-value jobs like apprehending the franchisees’ employee motives and maximizing the lead generation process. You can also make a process layout and set trigger points to automatically send and register communications and relative follow-on assignments. So, by automating specific workflows, you can not only regularize common activities and reporting processes relative to the brand but also optimize the magnitude of productivity along with it.

• Campaigns

This showcases the convergence between marketing and franchise management. The major portion of the workflow should be allocated for creating email campaigns and effectively pushing the potential leads through the sales pipeline. Besides, the campaigns should be approved by options for customizing links, generating triggered delivery timelines and automated email functioning supported by CRM. Each campaign designed by the Franchise management software should be recorded in the franchisee candidate’s correspondence chronicle. There are some initial expenses of campaigns, but finally, it saves your time and money by involving additional resources to the prospective customers expected to be your brand affiliate.

• Source Tracking

To invest your funds at specific places for boosting your marketing efforts, you need to carefully monitor the source of all the potential leads. The sources generally consist of social media, paid campaigns to an event or any referral process. Once the sources have been traced out, it should be recorded into the CRM with its source, which can be manual or automatic, and should be promptly labeled. You can view a comparison of the number of leads created per source, once the origins for all leads have been tracked from the sources. Besides, the progress made by each source in the sales cycle of the campaign is also determined. The Franchise management software enables us to trace the entire amount of money invested in the deployment of each source. It further helps to decide on the cost per lead, and the overall ROI triggered for a single source.

• Integration

You should be primarily more focused to apprehend the activities revolving to start a franchise, besides, to set up franchise management. It is essential to oversee that the CRM is smoothly synchronized with all the consecutive processes of a franchise growth cycle. Besides, you should be sure that the induction and compliance-related issues are being followed in the different sales processes. The Franchise management software should be flexible enough to incorporate and maximize the overall process for the benefit of the teams and franchises. The software should also include an in-built digital signature feature and lead profiling automation to optimize the applications and relevant processes getting the data from a centralized location.

• Reporting and Analytics

The franchise management software must possess extraordinary skills in analytics and reporting. Here, you should infer exhaustive and invaluable information from the campaigns, workflow processes, authentic sources, and correspondence platforms, and the sales pipeline. You should always focus to attract the right target audience and convert these audiences into potential leads and ultimately for enhanced conversions. It is the best possible method to induct a synchronized business intelligence workflow framework in integration with the franchise CRM tool rendering real-time tracking and in-depth insights into the business.

Brandwide is the best online franchise management system offering additional franchise intranet, construction tracker, job scheduling, and website manager in a single application. It is designed to serve startups, and SMEs, providing end-to-end solutions. Thus, you should use the relevant tools under the franchise software to effectuating your objectives.